Postcard Design

WHAT MAKES THE RSVP FORMAT SO SUCCESSFUL?

A Great Headline

The reader's attention is grabbed by a simple but effective headline. Studies show an advertisement has less than one second to make an impact. Less copy on the front is always better.

A Terrific Photo

4-Color advertising "pulls" bigger response rates than black and white. The photo is crucial, and as you can see in this example speaks volumes for quality and expertise. One photo works best.

An Enticing Offer

Give the recipient a reason to call you. Make your postcard a gift card with a dollar value. This is the most effective and upscale way to offer an incentive to the consumer. A free information kit or design consultation are also great ways to enlist a quick response. Expiration dates are not recommended by RSVP. The quality of our postcard ensures a shelf life of months and even years. The return on your investment will be greater without an expiration date.

4 Ways to Respond

The customer can respond to this postcard by:

Mailing the card back
Calling for more information
Bringing the card into your location
Directing them to your Web site